Essential Marketing resources to creating forms

In the fast-paced world of marketing, forms are often the unsung heroes of lead generation and customer engagement. But creating a form that not only grabs attention but also converts is an art and a science. Whether you’re collecting email addresses, analyzing trends, or customer feedback, mastering the craft of form design can make all the difference.

In this article, we’ll dive into the best practices that'll help you create forms that’ll reach your audience and drive results.

Form types

There are many different types of forms you can create, from ‌customer testimonials to product recommendations. If you need a little inspiration or a quick start, take a look at our form template gallery here. Then learn how to use a template in your Typeform account.

How to create a form

Learn the basics of how to create a form with the resources below:

Learn about Typeform’s question types.
Use AI to optimize your form questions.
Learn how to create your first form.
Use Recall Information to pull answers from previous questions into other questions you ask later on.
Add video questions and video answers to make your form stand out.
Add images and GIFs to your forms.
Enrich your responses when you capture respondents’ email addresses.
Add an End Screen or redirect respondents to your website when they complete your form.

If you want to take your form up a notch, experiment with some of these advanced features to elevate your form:

Use Logic to skip questions based on respondents’ answers.
Use URL parameters to pipe in information you already know about your respondents into your form.
Track the source that's driving traffic to your forms by pulling data in through URL parameters.
Learn how to create a product recommendation quiz with outcome quizzes.
Use branching, segmentation and calculations to qualify leads.

Customize and brand your form

Personalize your form to create a smooth and consistent customer journey that reflects your brand. Learn more about customization below:

Apply a theme to your form to change the colors, font, background image, and logo.
Create a brand kit to easily apply brand assets and visuals to your forms and upload a custom font.
Remove Typeform branding.
Customize the text of system messages.
Use a custom subdomain or custom domain.

Create a workflow that works for you

Create an automated process to send follow-up emails to respondents or integrate your form with other tools to streamline your workflow:

Send follow-up messages to your respondents or yourself when someone completes your form.
Sync form responses to Klaviyo.
Map your Typeform questions to HubSpot fields.
Send form responses to Slack in real time.
Add new subscribers to your MailChimp list.
Generate custom flows with Zapier AI.

How to share your form

After creating your form, the next step is to distribute it to your respondents. Discover the various methods for reaching your desired audience with your form:

Learn about the different ways on how to share your form.
Embed your form on your website.
Embed your form in popular site builders.
Launch your form from an email marketing tool like MailChimp.
Purchase targeted responses with Eureka Surveys.
Learn how to pass URL parameters to a form embedded on your website.

How to analyze your results

Once you’ve collected your responses, you’ll be able to analyze your results and uncover valuable insights. Below are some resources to help you understand your data:

Quickly analyze your results with AI and Smart Insights. Get a breakdown of topics for your open-ended questions and Ask AI questions about your responses.
Understand your question-by-question insights.
Get a response summary of your results.
Understand your big picture results.
Create and share your responses report.

Additional resources

Looking for more tips on creating forms? We think you’ll love the following resources: