Typeform’s AI tools simplify everything from building your form to analyzing results, helping you work easier, faster, and connect more meaningfully with your audience.
Here’s an overview of all the AI-powered features you can use in Typeform, with links to explore each one in more detail.
Build and edit forms with AI
Typeform AI
Typeform AI lets you chat directly with AI to build and refine your form. It’s like having an expert creator by your side, only much faster.
You can create, remove, and edit questions and End Screens, reorder questions, adjust settings, build branching rules, and get expert advice on how to improve your form. AI can also refine your writing and tone for clarity and consistency, recall and edit information in your questions, and translate your form into other languages. You can preview suggested changes before applying them to your form, and you can restore previous versions.
Lead qualification form with AI
The lead qualification form with AI feature helps you build a lead qualification form in seconds. AI generates tailored questions based on your company description and lead profile information to qualify, score, and segment your leads—so you can focus on the most valuable opportunities.
Learn more about lead qualification forms with AI
Product recommendation quiz with AI
Boost sales and engagement by creating a personalized product recommendation quiz with AI in seconds. AI generates tailored questions and endings to match respondents with the right product, service, or bundle based on their answers.
Learn more about building a product recommendation quiz with AI
Personality quiz with AI
Engage your audience with a custom personality quiz created in seconds with AI. It helps you design questions and outcomes that reveal each respondent’s personality type in a fun and interactive way.
Learn more about building a personality quiz with AI
Optimize form questions with AI
AI can help you polish your questions by suggesting clearer, more engaging wording that keeps respondents interested and improves completion rates. It can also create Multiple Choice answer options in one click.
Learn more about optimizing questions with AI and using AI to generate multiple choice answer options.
Multi-language forms with AI
Create one form and translate it into multiple languages. If a respondent’s browser is set to a language you’ve added a translation for, they’ll have the option to view the form in that language.
Learn more about multi-language forms
AI brand kit
Kick-start your brand kit by entering your website URL. We’ll automatically pull your brand logo and colors from your site to make adding your brand assets faster and easier.
Learn more about matching your brand here
AI Question Types
Clarify with AI
Looking for a way to gather more detailed, high-quality information from your respondents? The Clarify with AI question type uses generative AI to automatically create up to two personalized follow-up questions based on each person’s initial answer to an open-ended text question.
This helps you connect on a deeper level, uncover richer insights, and boost engagement while keeping your form focused and conversational.
Try out the example form below to see this feature in action or learn more about Clarify with AI. Don’t worry — this is a test form, and your responses won’t be submitted.
FAQ with AI
The FAQ with AI question type turns your form into an interactive, conversational experience. It lets respondents ask questions directly in the form and receive instant, AI-generated answers based on the knowledge base you’ve defined.
This question type combines your curated content with conversational AI to deliver accurate, contextual responses that help your audience get the information they need, right when they need it.
Try out the example form below to see this feature in action or learn more about FAQ with AI. Don’t worry — this is a test form, and your responses won’t be submitted.
Analyze and learn with AI
Smart Insights Analysis with AI
Smart Insights uses AI to analyze your results and turn response data into clear, visual summaries. It helps you understand your form performance at a glance through intuitive dashboards and charts.
AI highlights key patterns and themes in your results, summarizes open-ended responses, and performs sentiment and topic analysis to give you richer insights. You can also ask AI questions about your data to dig deeper and uncover trends that matter most.
Learn more about Smart Insights
Automate and connect with AI
Import questions into Typeform
The Import questions form creation method lets you paste your pre-written questions from documents or lists and, with the help of AI, have them automatically formatted into a new form in Typeform.
AI analyzes your content and assigns the best question types (e.g., Short Text, Multiple Choice, Yes/No) so you spend less time tinkering with layout and structure, and more time collecting responses.
Learn more about importing questions into Typeform
Generate Custom Flows with Zapier AI
Zapier AI helps you automate your workflows without any technical setup. From the Connect panel in Typeform, you can describe the flow you want to create and the tools you’d like to connect, and Zapier AI will build the zap for you.
It’s the easiest way to link Typeform with your favorite apps and turn your form responses into automated actions.
Typeform’s AI features help you create smarter forms, analyze results with ease, and discover insights that help you make better decisions. Try them out to save time and connect more meaningfully with your audience.
If you’re just starting with Typeform, check out this tutorial video on how to get started.