Typeform AI is your AI assistant. It can help you build forms and automations, manage contacts, and get tailored guidance on optimizing and troubleshooting your setup. It’s like having an expert sitting next to you, only much faster.
You can access Typeform AI from any of your Workspaces, from within the form builder, or from the Contacts or Automations tabs.
What can you do with Typeform AI?
The easiest way to see what Typeform AI can do is to ask it directly. Try asking “What actions can you perform?” or “How can you help me?” in the chat.
You can also ask about a specific task, like “Can you add contact properties for me?”
Below are some of the things you can do with Typeform AI today.
Forms
With Typeform AI, you can:
- Create, edit, reorder, and delete questions
- Create, edit, and delete End Screens
- Edit question settings
- Create, edit, and delete branching rules
- Add recalled information to questions and edit existing recall logic
- Get expert suggestions on how to improve your form
- Preview your form, including changes suggested by Typeform AI
- Restore previous versions of suggested changes
Contacts and automations
With Typeform AI, you can:
- Search for specific contacts or groups of contacts
- Create and update contacts, contact properties, and contact lists
- Delete contacts, contact properties, and contact lists
- Create and update automations
- Ask questions about lists, segments, and contact composition
- Get suggestions for follow-up segments or re-engagement lists based on contact activity
You can also
- Manage your Typeform AI memory
- Upload files to Typeform AI
Create a form with Typeform AI
Here’s how to get started:
1. Log into your Typeform account, and click + Create a new form.
2. Start typing in the text field to explain the goal of your form, or paste your form questions. Hit Enter when you're happy with your prompt.
Tip! Typeform AI can search the web for real-time information to help create your form. You can reference your website, company, different brands, or current events in your prompt. When you provide a URL or mention a company name, Typeform AI will automatically retrieve information about products, services, and industry details to create a more relevant and tailored form. For example, if you provide a company name, Typeform AI can generate industry-specific questions.
Alternatively, click the microphone icon for voice dictation.
You can also get started by opening up an existing form, and clicking in the text field next to Chat to create
3. Type your prompt in the text field that appears. This can be a request asking AI to add specific questions to your form, to improve the tone of voice of your form, or to create a complete form from scratch with a specific goal in mind, like a subscription form or a lead gen form.
4. In this example, we’ll create a form with a detailed prompt asking the AI to create a fun film quiz. We want 10 questions with 4 answer options for each question, and we’ll ask for the questions to be about Hollywood movies made in the 80s.
5. After some thinking, here’s what the AI created for us. In this menu you’ll be able to see changes suggested by the AI, you can preview your form, and continue chatting with the AI by typing prompts in the text field in the bottom left corner of the screen.
6. You can scroll through the form to see all the questions AI has added, and add more prompts to refine the form.
7. In this example, we’ve asked the AI to also show the correct answers to each question, and received the information that this is not supported yet. We’ll just click Apply changes to form to save the changes suggested by the AI and go back to the Content panel.
8. You can also click X in the top right corner to close this menu and discard changes suggested by the AI. In this case you’ll see a warning message asking you to confirm that you want to discard AI’s latest suggestions.
9. The design of the form could be improved, so we’ve also asked the AI to apply some branding to the form, and were informed that custom form design features are not supported yet with Typeform AI. You can find out all about designing a beautiful form here.
10. We’ve decided to respond with a yes to the AI’s question about adding more interactive content to the form instead. Now the form includes a Welcome Screen introducing people to my movie quiz, and the tone of voice of my questions has been tweaked as well to make them sound more fun.
11. In addition to this, the form now also includes an Ending thanking people for completing the quiz, and some fun emojis. Click Apply changes to form if you’re happy with the changes suggested by AI.
Note that showing different endings for quiz scores is not supported by Typeform AI just yet. However, you can easily switch to Knowledge quiz mode to select correct answers and add scores to each answer.
You can use Typeform AI for several other use cases, like creating contact forms, lead generation forms, personality quizzes, product recommendation quizzes, and much more.
In the example below, we’ve asked AI to create a product recommendation quiz for skincare products based on people’s skin type. The form created by AI already includes branching logic sending people to different Endings based on their answer to our question about their skin type.
The form suggested by AI also includes three endings based on people’s skin type with detailed information about the products recommended for that skin type. You can personalize these recommendations by adding images or your products or links to your website.
Use Typeform AI with Contacts and Automations
You can use Typeform AI beyond form creation. It can help you manage your contacts and build automations that include email steps and time delays.
For example, in the screenshot below we've asked Typeform AI to create an email automation for us that triggers every time a new contact is added to our “Qualified Leads”.
For more detailed setup steps, check out these related articles:
- Create and manage your Contacts
- How to create Automations from Contact updates
- Create and manage your contact properties
Upload files to Typeform AI
If you already have some documents that you'd like Typeform AI to work from, you can upload files and use a single prompt to ask AI to create something based on what you've uploaded.
This can be used for more than just creating forms. Depending on your prompt, Typeform AI can also help you create automations, add contacts, and set up related workflows. For example, you can turn a job description into a screening form, a document with questions and branching logic into a fully built form, or a workflow brief into an automation. You can also provide your ideal customer profile to help Typeform AI create the right lead qualification form or follow-up workflow.
File uploads in Typeform AI are available on all current Typeform plans. Legacy plans are excluded.
On the Free plan, you can upload 1 file per billing month. On paid plans, there’s no monthly upload limit. You can upload up to 3 files per conversation. To start a new set of uploads, restart the conversation.
To upload a file to Typeform AI:
1. Click the + icon in the Typeform AI chat field to start adding files.
2. Select a compatible file to upload from your device.
Typeform AI supports the following file types, with a maximum of 3 files per message and an upload size of 20 MB per file:
- PDF documents (.pdf)
- Rich documents (.doc, .docx, .odt, .rtf)
- Spreadsheets and CSV files (.csv, .xls, .xlsx)
- Presentations (.ppt, .pptx)
- Text and markup files (.txt, .md, .html, .xml, .json, .yaml, .yml)
3. Now you'll see that the selected file has been uploaded. Type a prompt message in the chat and hit Enter.
You can click the + icon to upload another file to the chat, or the x icon next to the name of an uploaded file to delete it.
If you're working on a form you'll see the suggested changes in the form created for you based on the file you've uploaded.
4. You can continue chatting with Typeform AI to fine-tune your forms and flows. To try out a form, hit Preview and Apply when you're happy with Typeform AI's suggestions.
Typeform AI Extended Thinking
When Extended Thinking is toggled on, Typeform AI will use advanced LLM models to produce a higher-quality form from the prompt you give. We’ll continue updating the models used by Extended Thinking as more advanced LLMs become available for use. This helps ensure that Extended Thinking continuously improves, becoming even more accurate and capable as AI progresses.
Similar to how humans think, Extended Thinking will give Typeform AI a moment to reason through its thoughts before generating a form or workflow. For example, if you’re creating a form with extensive branching logic, Extended Thinking will be able to “think” through the branching rules needed and create a more accurate form. Or if you’re attaching files to your prompts (e.g. in depth drafts of form questions, brand and tone of voice guidelines, product catalog spreadsheets) Extended Thinking can analyze this information with more precision and more context.
Typeform AI Extended Thinking is available on Enterprise and Growth Custom plans with up to 50 Extended Thinking prompts allowed per month.
How to use Typeform AI Extended Thinking:
1. When prompting Typeform AI, click the 3 dots.
Then toggle on Extended Thinking.
Owners, Admins, and Editors are able to toggle on/off Extended Thinking.
2. When you’re done writing your prompt, hit enter on your keyboard or click the arrow button.
Alternatively, you can also toggle on Extended Thinking in an existing form. Click the Chat to create field and then click the three dots to toggle on Extended Thinking.
Manage your Typeform AI memory
The more Typeform AI knows about you and your business, the better the results. Instead of re-explaining your company, role, or use case every time, AI Memory stores that context so it can generate forms and flows that feel relevant and on-brand from the very first prompt.
To get you started, Typeform AI automatically builds an initial Memory using the information you provided during onboarding and data from our enrichment services — so you don't have to set anything up manually. You can review and update this information at any time to make sure the AI always has the most accurate and useful context.
AI Memory is tied to your user account, so it travels with you across any Typeform workspace you work in.
To manage your Typeform AI memory:
1. You can access Typeform AI from any Workspace, from within the form builder, or from the Contacts or Automations tabs. In the example below, we’ve opened it by creating a new form.
2. Click the three dots in the chat field and select Typeform AI memory.
Below is an example of contextual information automatically populated by Typeform AI.
3. You can customize this information by adding up to 2,000 characters to the text field.
For example, you can add relevant information about the following:
- Your company description
- Your brand tone guidelines
- Your lead qualification and customer segmentation framework
- Your ideal customer profile
- What you're selling
- How you're using Typeform
4. Click Save when you're happy with your edits.
Typeform AI form creation tips
Below you can find a few tips on how to create better forms with AI:
- Be clear and specific: Instead of a general request, detail what you need. For example, "Create a Halloween trivia quiz with 8 questions and 4 answer options" is better than "Create a quiz".
- Provide context: Give the AI background information so it can understand what kind of form you need and tailor its answer. This can include your audience, the purpose of the form, and other relevant details.
- Assign a role: Tell the AI who it should be, such as a "marketing expert," a "travel guide," or a "storyteller," to influence the style and perspective of its response.
- Specify the format: Clearly state how you want the information presented, for example, by mentioning the Typeform question types you want to include in your form.
- Use examples: Provide a sample of the desired output to show the AI the exact structure, tone, and style you are looking for.
- Break down complex tasks: If your request is complicated, divide it into several simpler, focused prompts to get better results.
Refine your prompts:
- Iterate and refine: AI is a tool, not a mind reader. If the initial response isn't what you expected, don't give up. Adjust your prompt and try again, treating it as a conversation. Check out this article with tips on how to create effective prompts for Typeform AI.
- Ask for clarification: If the AI provides an unsatisfactory answer, ask it to clarify, add more detail, or try again.
- Test your prompts: Test different prompts to see which ones yield the most relevant and engaging content for your specific needs.
Restart the chat if Typeform AI feels slow or stuck
If Typeform AI chat seems slower than usual or feels stuck on something, try restarting it. Click the three dots (...) under the chat box and select Restart chat to start fresh. This clears your previous conversation with Typeform AI and begins a new chat from scratch, which often helps it respond more clearly and quickly.