Add your brand logo, and save it as part of your custom theme in a few simple steps. This feature is available on the Basic or above plans.
If your account is on a Plus plan or above, you can also use a brand kit to apply a consistent theme, including a logo, to forms across your organization. Learn more in our brand kits article.
How to add a brand logo to a form
1. Open up a form and click to the Design button in the tool bar.
2. Select the theme you want to use from the My themes or Gallery tab. Or create a new theme by clicking the + button. Then click the three dots and select Edit.
3. Now you’ll see the Logo tab. Click + Add logo to upload your brand logo.

Note! A Small logo is 120x40 pixels, Medium is 158x56, and Large is 216x72.
4. You can upload your own file, select a logo from a Brand kit, choose an icon, or select an image from My gallery.

Tip! Image files with a transparent background work best as logos.
5. You can move the design modal around by clicking and dragging it by the top left corner. Then you’ll be able to see your logo displayed in the top left corner of the form.
6. To change the logo, click the image icon to upload a different file, or click the trashcan icon to delete it.
7. Under Size and positioning, you can choose the size for your logo (small, medium or large logo) and you can also switch between left-aligned, center-aligned and right-aligned positions.
Use the field under Logo alt text to describe the logo to people with visual impairment. You can read more about alt text and accessibility at Typeform in the accessible forms guide.

Tip! We recommend uploading larger files for large logos because images can't be resized to be bigger than their original file size.
8. When you’re happy with your settings, click Save changes.
Respondents will see your logo throughout your typeform, including the Welcome and Ending screens.

Warning! Because logos occupy the header space in a form, Question Group setup guide headers will not display if you have included a logo in your typeform.
For more branding guidelines and tips, check out our branding guidelines and tips article.
Add a brand logo to a form with Typeform AI
You can simply prompt Typeform AI to add a logo to your theme.
In the Typeform AI chat, you can ask it to add a logo to a theme.
Below are the different ways you can add a logo with Typeform AI:
- Ask for a logo by name or from a website. For example, you can enter the prompt "Add a logo to the Acme theme with Acme's logo" or "Add the logo from acme.com to the Acme theme". Typeform AI will then look up the brand's logo and apply it to the theme.
- Provide Typeform AI with a direct link to the logo or upload a file of the logo in the chat. The link to the logo must be publicly accessible. Files can be up to 4 MB and must be in one of the supported formats, JPG, PNG, GIF, or ICO.
AI-retrieved logos come from publicly available brand data and may not reflect the latest or preferred version. If you want a specific version of a logo, we recommend uploading your logo file manually.
Additionally, you can move the placement and size of the logo:
- A logo can be aligned left, center, or right.
- A logo's size can be small, medium, or large.
Logos are applied to your form's theme. If the same theme is used on other forms, any logo changes will also appear on those forms.
You can undo the latest AI change while you work on your form.