Skip manual form creation and let Typeform AI build your form for you. This guide will help you craft powerful prompts to build clear, engaging forms in seconds.
Typeform AI transforms your ideas into ready-to-share surveys, quizzes, and feedback forms fast. The key is in the prompting: explain what you’re creating and your goals, describe the insights you want, and set a tone that fits your audience. With this information, Typeform AI creates high-quality forms in moments, saving you time and helping you launch quickly, boost response rates, and capture meaningful insights with minimal work.
For a step-by-step guide on where to find Typeform AI and how to use it, check out this article.
What is a prompt?
A prompt is simply the instruction you give the AI to tell it what you want it to do. In this case, that means creating or editing a typeform.
How to write prompts for Typeform AI
🧠 Assign a role: A simple but powerful way to improve your results is to give the AI a role. Tell it who it is. For example, “You’re a UX researcher studying how long people will wait for the perfect latte before giving up and ordering tea”. This helps the AI adopt the right perspective, tone, and level of depth, like an actor stepping into character. When it knows its role, it can structure your form with greater focus, purpose, and flow.
🎯 Be specific: Be detailed but concise. Include key details such as your audience, the purpose of your typeform, tone of voice, number of questions you want to include, and any question types preferences. The clearer your prompt, the closer the AI will land to your vision. But don't worry if some details are still unclear. You can refine everything later, and Typeform AI will often ask follow-up questions to guide you.
💬 Give context: Mention your brand, audience, and setting to help the AI adapt its style and tone. Context helps the AI sound more like you and less like a robot. But don’t go overboard—your 10-year brand history probably won’t help it write a better Welcome Screen. And don’t stress about perfection, you can always make tweaks and adjustments once you’ve seen the AI’s first take.
🙅♀️ Set boundaries: You can also tell the AI what not to do, such as words, question types, or topics that don’t fit your audience or brand. Boundaries can help the AI stay on-message and prevent it from drifting into irrelevant or off-brand territory.
🔁 Iterate: Run, review, and refine. Once the AI generates your survey, hit Preview to check the flow, tone, and any branching logic. Give follow-up prompts to shorten, clarify, edit, change question types, add branching logic, add personalization with recall information, reorder questions, or add variety.
Tip! If you’re not getting the results you expected, break down your prompt into smaller chunks. For example, try asking Typeform AI to create the basic form first, then follow up with separate prompts to add logic, adjust tone, or refine questions.
Prompt framework
Here’s a framework you can follow when writing prompts for Typeform AI. Add details about your project step by step. You can see a completed example further down.
You don’t need to include every section or all the information in each section. Just use what’s relevant for your form. You may find that starting with the first prompt and building on it step by step works best, depending on the complexity of your form.
| Step | Example |
| 1. Define the role and goal: | You’re a [insert professional role e.g. UX researcher] creating a [number of questions]-question [type of form or survey] for [describe your audience] about [main topic or focus] to [state the purpose or goal of the survey]. |
| 2. Set the tone: | Use a [describe tone of voice, e.g. friendly and conversational / professional and concise / playful and curious] tone. |
| 3. Describe what to include (if you have a preference): | Include [question types, e.g. multiple choice, rating scale, open-ended] questions. |
| 4. Add extras features you want to use, if needed: | If relevant, add [logic / recall / Welcome Screen / End Screen]. |
| 5. Set boundaries: | Avoid [list anything to exclude: personal data requests, long-text answers, marketing jargon, etc.]. |
| 6. Add any extra context: | Mention any other details that are relevant. For complex forms, you can refine or add features in later prompts. |
Example using the framework
Here’s a complete example using the framework above. This version creates a lead generation form for small business owners interested in digital marketing services.
| Step | Example |
| 1. Define the role and goal: | You’re a marketing manager creating a 10-12 question lead generation form for small business owners interested in digital marketing services. The goal is to understand their goals, challenges, budget, and readiness to invest. |
| 2. Set the tone: | Use a friendly and professional tone that feels approachable but trustworthy. |
| 3. Describe what to include (if you have a preference): | Include multiple-choice, rating-scale, and short open-ended questions. |
| 4. Add extras features you want to use, if needed: | Add a Welcome Screen introducing leads to ZoDigital, and create two End Screens: one for warm leads that includes a link to book a call, and one for cold leads that explains we’ll follow up and provides a link to additional resources. Warm leads are defined as those with a high monthly marketing budget and readiness to invest. |
| 5. Set boundaries: | Avoid asking for unnecessary personal data beyond basic contact info (name, email, company size) and skip buzzwords or sales-heavy language. |
| 6. Add any extra context: |
Add simple branching logic so if someone selects ‘Yes’ to already running digital ads, ask a follow-up question about which platforms they use. If they select ‘No,’ ask what’s stopped them from trying digital advertising so far. Use recall information later in the form to personalize questions. |
Here’s the form that Typeform AI created when we used the prompts above. While we’d likely make a few adjustment to better fit our brand and goals, this first version shows how quickly the AI can turn a clear brief into a working form.
Remember, if you're not sure exactly which features you want to use in your form, Typeform AI will guide you in the right direction with suggestions and recommendations.
Note that Typeform AI doesn’t yet support branding or visuals, so we added those manually afterward.
Note! You may see variations in the output even when using the same prompt. This is expected behaviour with AI. If something isn’t quite right, add a follow-up prompt to guide the AI in the direction you want.
Want to build a product recommendation or personality quiz with AI? Try our dedicated tools:
Now it’s your turn. Go to your account, create a new form, and try your first prompt. Start simple, see what it creates, and refine from there.