Add URL parameters to your redirect links to pull information from your typeform into your website URL. Let’s say you want to track the traffic coming to your website from respondents who have been redirected to your site after they’ve completed your typeform. You can add the source URL parameter to your form and then pull the source into your website URL.
Or maybe you want to recall information from your form into your redirect link. For example, you can recall the product respondents selected in your form into your URL redirect. Or you can recall respondents’ names into your redirect link. Read on to learn how.
Add URL parameters to your redirect link
In the instructions below, we’ll use the example of tracking traffic coming to our website from respondents who have been redirected to our site after they’ve completed our form.
1. Open the form you would like to add URL parameters to. Then click the Workflow tab.
2. Click the + button under Pull data in.
3. Toggle on any URL parameter or source tracking you want to use. Or create a custom URL parameter. In our example, we’ll toggle on utm_source and then click Save.
4. Head back to the Content panel. Click the + button next to Endings and select Redirect to URL.
5. Type in your website URL or the web page you want respondents to be redirected to when they complete your form. Then add /? with the name of your URL parameter, followed by the = symbol.
In our example we added /?source= to the end of our website URL.
6. Then type the @ symbol after the = sign and select the URL parameter you want to pull into your redirect link. We’ll select utm_source.
7. Then click the Share/Publish edits button to make your form live.
8. Next, head over to the Share panel and click Copy link.
9. Paste the link to where you want to share it. You’ll see that the URL parameter has been added to the end of your form link with xxxx after the URL parameter. Replace the xxxx with the data you want to track.
In our example, we want to track the traffic coming to our website from our form, so we’ll replace the xxxx with typeform. Our form link will look something like below:
https://successteam.typeform.com/to/gfv6U7Aj?utm_source=typeform
Now whenever someone completes our form and is redirected to our website, our website URL will have ?utm_source=typeform at the end. Then whatever tracking tool we use, can track how many times people have come to our website with ?utm_source=typeform.
If you have different sources or different data you want to track, you can manually update your form’s link by replacing the xxxx with the data you want to track. More information on using URL parameters can be found in our guide on using URL parameters.
Recall information in a redirect link
In our example below, we’ll show how you can pull a respondent’s name from the Contact Info question type and recall it into your redirect link. But you can also recall other values into your redirect link, such as answers from a question, variables, URL parameters, score, or price. Learn more in our guide on using Recall information to reference form answers.
1. Add a question in your form to capture the respondent's name. We’ll use the Contact Info question type.
2. Next, add a redirect to your ending. Click the + button next to Endings and select Redirect to URL.
3. Enter the link you want respondents to be redirected to and then type /@.
A menu will appear and you can select the information you want to recall into the link. We’ll select First name from the Contact Info question.
Then click the Share/Publish edits button to make your form live.
Now when respondents fill out your form, the first name they’ve entered in your form will be recalled in the redirect link.
Things to keep in mind
- URL parameters can get different values as respondents fill out your typeform. When you recall information in a typeform, you’re recalling a dynamic value, not its name. For this reason, when you use a URL parameter in a redirect link, make sure to recall the URL parameter after the field’s name in the URL. In the image below, source= is the field’s name and utm_source is the URL parameter.
- For security reasons, you can’t use URL parameters as the entire URL.
- You can’t use URL parameters, recall information, or variables in the domain part of your URL.
- If you want to let respondents know that they’re going to be redirected, you can edit the text of the Submit button at the end of your form. Learn more about customizing system messages and button text.