You can look at the performance of individual questions in your typeform in this section. Note that this data is only stored for 90 days (a 90-day rolling period).
Drop-off shows you the performance of each of the fields or questions in your typeform. You can see if any of your questions are a huge turn-off for your audience, and which ones people like answering more. Typeform shows when respondents drop off, but cannot give you the content of those responses, since response data is only collected when respondents submit their answers.
Note! We do not currently support drop-off data for typeforms embedded with our Chat feature.
Views shows you how many times each question has been viewed by respondents. In the image below, you can see fewer people viewed the Ending of this typeform than the questions before it.
Drop-off shows you the percentage and total number of people who looked at a question and then closed (not completed) your typeform. The percentage is calculated by dividing the total number of people who stopped at that question, by the total number of views for that question. So, the lower this number is, the better your questions are performing. (Remember that Drop-off tracks when a form was closed, but cannot track any answer data that the form contained at that point. Answers are only collected when a typeform response is submitted.)
Use the arrows next to Drop-off or Views to order the list by best or worst performing questions.
The question where most respondents drop off is highlighted in red, so you know where you might be able to make the most improvements. Hover your mouse over it, and an Edit button will appear so you can try to improve that question.
You can filter your results by date by clicking the calendar icon under Question by question:
You can also use the date filter as a workaround to reset drop-offs. For example, you can set the date filter to only include the dates after the day you submitted test responses. This has the same effect as resetting the numbers in the Insights section.
Tips! If you set a date filter (for example Date X - Today), it will update automatically every day (to Today), so you don't have to edit the date filter manually everyday.
How drop off is calculated
Our system detects drop-off when a form is started, and then stopped without submitting results. Drop-off is added to the last viewed question of the form.
If a user returns to the form and continues, this drop-off is removed from that question, and the rate will return to zero if the typeform is submitted (completed).
As users can leave a form partway through and return later (assuming they do so on the same device and browser), you may therefore see your drop off rate improving over time.
You may notice discrepancies in drop-off data if you add, remove or reorder your questions and Welcome screens.
Refer to this article for some data-driven tips and tricks that can improve your typeform's drop-off rate.