Typeform AI prompt library

Typeform AI can help you create and improve forms, manage contacts, build automations, and create workflows across Typeform.

Use this library as inspiration to help you get started with Typeform AI. You don’t need to get everything perfect in your first prompt: Typeform AI can guide you, ask for more detail when needed, and help you refine the result step by step.

How to use this prompt library

1. Open Typeform AI.
2. Choose a prompt that’s close to your goal. Jump straight to the sections that interest you most using the “In this article” index on the right.
3. Edit it as needed and replace any details in parenthesis with your own information.
4. Paste the prompt into Typeform AI.
5. Review the first draft, then use follow-up prompts to refine it. If needed, Typeform AI can break down your request and guide you toward the extra context or detail it needs.

For more complex tasks, it often works best to start with the basic structure first, then use follow-up prompts to add logic, improve tone, refine questions, or build the next part of the flow.

Tips for better prompts

Good prompts usually work best when you include:

• clear, specific instructions that leave as little room for interpretation as possible
• your goal
• who the form or workflow is for
• the tone you want
• how many questions or steps you want
• any question types, logic, or boundaries you care about
• any useful context, such as your company, website, ideal customer profile, or lead qualification rules

For context you use often, you can use  Typeform AI Memory to store details like your company description, brand tone, ideal customer profile, qualification framework, what you sell, or how you use Typeform. That way, you don’t need to repeat the same background information every time.

You can also ask Typeform AI to take on a role, like a marketing manager, UX researcher, customer success lead, or recruiter, to help shape the tone and structure of what it creates.

If you already have useful source material, you can upload files and ask Typeform AI to work from them.

If Typeform AI feels slow or gets confused, restarting the chat can help it respond more clearly.

Quick prompts to get oriented

Use these when you’re not sure where to start.

Ask Typeform AI what it can do

• “What actions can you perform?”
• “How can you help me?”
• “Show me what you can do with forms, contacts, and automations in my account.”
• “List the actions you can perform for me right now, grouped by forms, contacts, automations, and workflows.”

Get ideas based on your current setup

• “Based on the forms and automations I already have, suggest 5 useful things I could improve with Typeform AI.”
• “Look at this form and suggest the 3 highest-impact changes to improve completion rate.”
• “Look at my current contacts setup and suggest 3 useful segments, lists, or follow-up ideas.”

Recover from a confusing or weak result

• “This isn’t quite what I need. Keep the same goal, but make it shorter, clearer, and more suitable for mobile.”
• “Let’s start again. Create a simpler first draft, then we’ll refine it step by step.”
• “You seem stuck. Tell me what information you need from me to continue.”

Create forms from scratch

Use these prompts when your main goal is to build or improve a form. Typeform AI can create and edit questions, End Screens, settings, branching rules, and recall logic, and can also suggest improvements before you apply them.

Lead capture forms

• “Create a short lead generation form for [audience] interested in [product or service]. Ask for name, email, company, role, and one or two questions to help us understand their goal.”
• “Create a lead capture form for [company type] visitors downloading our [lead magnet]. Keep it short, clear, and high intent.”
• “Create a mobile-friendly lead generation form for [audience]. Start with an engaging Welcome Screen, keep the wording simple, and use mostly multiple choice questions.”

Lead qualification forms

• “You’re a B2B demand generation manager. Create a lead qualification form for [company]. We sell to [target audience]. Ask questions that help us understand company size, role, current process, budget, timeline, and urgency.”
• “Create a lead qualification form that helps us separate lower-intent and higher-intent leads. Keep the form short for good-fit leads and avoid asking unnecessary questions.”
• “Create a qualification form based on this ideal customer profile: [paste ICP]. Use the minimum number of questions needed to identify fit.”

Feedback forms

• “Create a customer feedback form for people who recently used [product/service]. Include a mix of rating, multiple choice, and one open-ended question.”
• “Create a post-purchase feedback form for [audience]. We want to understand satisfaction, what worked well, and what could be improved.”
• “Create a support experience survey for customers who recently contacted our team. Keep the tone warm and simple.”

Research forms

• “You’re a UX researcher. Create a research survey for [audience] to understand how they currently [task/job to be done]. Avoid jargon, avoid leading questions, and keep it easy to complete on any device.”
• “Create a market research form for [target audience] about [topic]. Include questions about current behavior, pain points, alternatives used, and purchase intent.”
• “Create a short concept testing survey for [idea or feature]. We want honest reactions, level of interest, and any concerns.”

Event forms

• “Create an event registration form for [event name]. Ask for name, email, company, role, dietary needs, and one question about what they want to learn.”
• “Create a webinar signup form for [topic]. Keep it very short and include one optional question about the attendee’s biggest challenge.”
• “Create a post-event feedback form for attendees of [event]. Ask about satisfaction, favorite part, and what they’d like next time.”

Hiring forms

• “Create a candidate application form for a [job title] role. Ask for basic contact details, relevant experience, portfolio or links, and a few screening questions.”
• “Create a candidate screening form for [role]. Keep it under 10 minutes to complete and focus only on what’s essential for first-stage review.”
• “Create an application form for [role] and make the tone professional, clear, and welcoming.”

Quiz forms

• “Create a product recommendation quiz for [brand or product category]. Ask 6 to 8 questions and use branching to guide people to the best recommendation.”
• “Create a personality quiz about [topic] with clear outcomes and a playful tone.”
• “Create a short knowledge quiz on [topic] with 8 questions and 4 answer options each.”

Improve an existing form

Use these when you already have a form and want Typeform AI to refine it.

Improve clarity

• “Rewrite all questions so they’re simple, clear, and concise.”
• “Simplify any question that uses technical language or jargon.”
• “Rewrite this form for people who are new to [topic].”
• “Make the tone more conversational without losing clarity.”

Reduce drop-off

• “Review this form and identify what might cause respondents to drop off.”
• “Shorten this form to the essentials and explain what you removed.”
• “Suggest better question types to make this form easier and faster to answer.”
• “Reorder the questions so the flow feels smoother and lower effort.”

Improve quality of answers

• “Identify any vague questions that might lead to weak answers and rewrite them.”
• “Suggest where we should replace open-ended questions with multiple choice, dropdown, or rating questions.”
• “Make the answer options more specific and easier to choose from.”
• “Review this form for bias, confusion, or unnecessary repetition.”

Change tone or audience

• “Rewrite this form for a beginner audience.”
• “Rewrite this form for senior decision-makers and keep it concise.”
• “Make this sound more friendly and encouraging.”
• “Make this sound more professional and direct.”

Add or improve logic

• “Add branching logic so respondents only see questions relevant to them.”
• “Add a follow-up question if someone says they’re unhappy.”
• “Create different End Screens based on the respondent’s main goal.”
• “Use recall information later in the form to personalize the wording.”

Build better lead qualification flows

Use these prompts when you want Typeform AI to help you go beyond the form itself and think about qualification, contact structure, and follow-up.

Qualification prompts

• “Create a lead qualification form for [company] targeting [audience]. The goal is to understand fit, urgency, and buying readiness.”
• “Create a form that helps us identify whether someone is a good fit for [offer]. Ask only the most useful questions and keep the form short.”
• “Create a B2B qualification form for [industry]. We want to understand team size, current tools, budget, timeline, and buying role.”
• “Create a lead qualification form for [product]. Ask questions that help us decide whether someone needs self-serve follow-up or a sales follow-up.”

Contact property prompts

• “Based on this form, suggest which contact properties we should use to store qualification details.”
• “Map the answers in this form to useful contact properties for segmentation and follow-up.”
• “Suggest a simple qualification framework we could use with this form, based on the answers we collect.”

Follow-up prompts

• “Suggest a contact segmentation approach for leads who submit this form.”
• “Help me define what should count as a warm lead based on these answers.”
• “Suggest the best next step for higher-intent leads after they submit this form.”
• “Help me set up an automation that sends a different follow-up depending on lead intent.”

Typeform AI can help you work with contacts and automations, but for more complex lead flows it’s usually better to build them in steps: form first, then contact structure, then automation logic.

Work with contacts

Use these prompts to organize contacts, define properties, and plan segments. If you’re new to this part of the product, Understanding Contacts and Automations, What are Contacts in Typeform?, and Create and manage your contact properties are good companion reads.

Create or update contacts

• “Create contacts from this list of people: [paste names and emails].”
• “Update these contacts so they all have the property [property name] set to [value].”
• “Create a new contact property called [property name] and apply it to these contacts.”
• “Review these contacts and suggest what information is missing for segmentation.”

Structure and segmentation prompts

• “Suggest the most useful contact properties we should create based on this form.”
• “Suggest a clean structure for our lifecycle or qualification properties.”
• “Help me work out how to segment contacts who are in [country/industry/plan] and have shown interest in [topic].”
• “Suggest re-engagement segments for contacts who haven’t submitted a form or interacted recently.”

Clean-up prompts

• “Review our contact properties and suggest which ones should be merged, renamed, or standardized.”
• “Look for duplicate or overlapping contact properties and suggest a cleaner structure.”
• “Based on our forms, suggest the contact properties we should keep as core fields.”

Create automations

Use these prompts to draft follow-up flows, internal alerts, and lifecycle emails. For step-by-step setup help, see What are Automations? and How to create Automations from Contact updates.

Email automations

• “Create an automation that sends a welcome email when someone submits [form name].”
• “Create an automation that sends a follow-up email 3 days after someone joins the list [list name].”
• “Create an automation for qualified leads that sends a resource immediately, then a follow-up email after 5 days.”
• “Create a simple nurture automation for new leads collected through [form name].”
• “Create a drip campaign for new contacts that sends a welcome email immediately, then follow-up emails after set delays. Suggest the timing and goal of each email in the sequence.”

Internal notifications

• “Create an automation that notifies our team when a higher-intent lead submits this form.”
• “Create an automation that sends an internal email whenever someone selects [important answer option].”
• “Create an automation that alerts the account team when an existing customer gives a low score.”

Contact-based automations

• “Create an automation that starts when a contact is added to the list [list name].”
• “Create an automation that has a different email follow-up based on whether the contact is a lead, customer, or inactive contact.”

Lifecycle prompts

• “Create an onboarding automation for new customers who submitted [form name].”
• “Create a re-engagement automation for inactive contacts with a simple check-in email.”
• “Create a post-event automation for attendees of [event name] with a thank-you email and a feedback form.”

Build multi-step workflows

Use these prompts when you want help connecting forms, contacts, and automations. For more complex workflows, it’s usually best to build them in stages.

Lead capture to follow-up

• “Help me build a lead follow-up workflow that starts when someone submits this form, creates or updates them as a contact, and sends a short drip campaign with delays between each email.”
• “Help me build a lead capture workflow for [campaign or offer]. Start by creating the form, then suggest the contact properties and follow-up automation we should use.”
• “Set up a flow where someone submits a lead form, becomes a contact, and then receives a follow-up email sequence.”
• “Help me create a lead capture workflow for [offer] that collects higher-intent leads and routes them to the right next step.”

Event workflows

• “Help me build an event workflow with a registration form, contact mapping, and follow-up automation.”
• “Set up a webinar signup flow that collects leads, adds them to contacts, and sends reminders and a post-event email.”

Customer lifecycle workflows

• “Help me create a customer onboarding workflow that starts with a welcome form, updates contact properties, and triggers an onboarding email.”
• “Help me create a renewal-risk workflow using form responses and contacts, then suggest who should get a follow-up message.”
• “Help me build a customer feedback workflow where negative responses trigger a different follow-up than positive ones.”

Hiring workflows

• “Help me create a hiring workflow with an application form, contact mapping, and an internal notification for strong candidates.”
• “Create a candidate screening workflow that uses form answers to help us shortlist applicants.”
• “Turn this hiring process into a Typeform workflow with a form, contact structure, and automation steps.”

Use files as context

These prompts are useful when you want Typeform AI to use uploaded files as working context, whether you're creating a form, planning a workflow, or building a follow-up sequence.

Turn a document into a form

• “I’m uploading a job description. Create a candidate screening form based on it.”
• “I’m uploading a document with our survey questions and branching logic. Turn it into a complete typeform.”
• “I’m uploading a product brief. Create a customer feedback form tailored to this launch.”
• “I’m uploading an event plan. Create an event registration form based on the details.”

Turn a file into a qualification prompt

• “I’m uploading our ideal customer profile. Create a lead qualification form based on it.”
• “I’m uploading our lead scoring framework. Use it to create a form and suggest a sensible follow-up structure.”
• “I’m uploading a workflow brief. Help me turn it into the form and automation steps we’ll need.”
• “I’m uploading a campaign brief. Use it to create a drip campaign with a series of follow-up emails and sensible delays between each one. Suggest the trigger, the email sequence, and when each email should be sent.”

Use a file for tone and context

• “I’m uploading our brand guidelines. Rewrite this form so the wording sounds more like us.”
• “I’m uploading our messaging framework. Improve the tone and wording of this form using that context.”
• “I’m uploading a product catalog. Create a product recommendation quiz based on these products.”

Use AI Memory to get more relevant results

Typeform AI Memory stores reusable context so Typeform AI doesn’t need the same background every time. You can use it for things like your company description, brand tone guidelines, ideal customer profile, lead qualification framework, what you sell, and how you use Typeform.

Memory-friendly prompts

• “Use my saved Typeform AI memory and create a lead qualification form for this campaign.”
• “Based on my saved brand tone and ideal customer profile (ICP), rewrite this form so it sounds more on-brand.”
• “Use my saved context to suggest the best contact properties for this form.”
• “Use my memory to create a nurture automation that fits our audience and offering.”

Use Extended Thinking for more complex requests

Extended Thinking is useful for more complex prompts, especially ones with lots of logic or detailed uploaded files.

Good prompts for Extended Thinking

• “Create a complex lead qualification form with multiple branches for different customer segments.”
• “Use the uploaded documents to create a detailed screening form with logic and clear question types.”
• “Help me build a workflow based on this brief, including the form structure, contact setup, and automation steps.”
• “Create a form for three different audience segments and give each one a tailored path.”

Use Typeform AI as a business partner

Use these prompts when you want help thinking through a business problem, opportunity, or decision. Start by describing the business problem or question you want help with.

Business strategy prompts

• “I’m seeing sales decline. What could be causing it?”
• “How can I increase sales?”
• “Can you help me understand my competitors better?”
• “What are the biggest reasons prospects might not be converting?”
• “How can I understand what’s stopping customers from buying?”
• “What should I learn from customers before I change my strategy?”
• “How can I work out whether this is a pricing problem, a messaging problem, or a product problem?”

More specific diagnostic prompts

• “Sales from one segment are slowing down. What could be behind that?”
• “Our leads are coming in, but too few are converting. What should I look at first?”
• “Customers are showing interest but not taking the next step. What might that mean?”
• “We’re getting traffic, but not enough qualified leads. How should I think about that?”
• “How can I figure out whether our value proposition is clear enough?”
• “What are some good ways to learn why prospects choose a competitor instead of us?”
• “How can I tell whether we have a demand problem or a conversion problem?”
• “What’s the best way to break this business problem into smaller things I can test?”

Prompt ideas by goal

If your goal is to collect better leads

• “Create a short, high-intent lead form for [audience] interested in [offer].”
• “Qualify leads for [product] with the fewest possible questions.”
• “Suggest the best questions to tell apart browsing leads and ready-to-buy leads.”
• “Suggest the best follow-up structure for contacts who submit this form.”

If your goal is to improve completion rate

• “Review this form and reduce friction.”
• “Shorten this form without losing the most useful information.”
• “Rewrite the Welcome Screen so it sets better expectations.”
• “Make the form easier to complete on mobile.”

If your goal is to collect better customer insight

• “Turn this into a clearer research form.”
• “Rewrite these questions to avoid bias.”
• “Suggest which questions should be open-ended and which should be multiple choice.”
• “Create a feedback form that balances speed with depth.”

If your goal is to organize contacts better

• “Suggest the best contact properties for this workflow.”
• “Suggest useful ways to segment contacts based on these answers.”
• “Review my current contact setup and suggest a cleaner structure.”
• “Help me identify higher-intent leads from recent form responses.”

If your goal is to automate follow-up

• “Create a welcome automation after this form submission.”
• “Create a nurture flow for leads collected through this campaign.”
• “Create an internal alert for urgent or high-value submissions.”
• “Suggest a follow-up automation based on the answers in this form.”

Prompt formulas you can reuse

If you’d rather build your own prompts, use these formulas as templates.

Formula for creating a form

“You’re a [role]. Create a [number]-question [type of form] for [audience] about [topic]. The goal is to [goal]. Use a [tone] tone. Include [question types or features]. Avoid [things to avoid].”

Formula for improving a form

“Review this [type of form] for [audience]. Improve the [clarity/tone/flow/completion rate]. Keep [important constraint]. Change [specific thing]. Avoid [things to avoid].”

Formula for contact structure

“Based on this form and audience, suggest the contact properties, segmentation rules, or follow-up ideas we should use so we can [goal].”

Formula for creating an automation

“Create an automation that starts when [trigger]. It should [step 1], [step 2], and [step 3]. The goal is to [goal].”

Formula for working from files

“I’m uploading [type of file]. Use it to help create [form/contact structure/automation/workflow]. Keep [important requirement]. If something is unclear, make the simplest reasonable choice and explain it.”

Final tips

• Be specific, but don’t try to cram everything into one huge prompt.
• Give Typeform AI useful context about your audience, purpose, and tone.
• Use follow-up prompts to refine the first draft.
• Preview and review changes before you apply them.
• If you’re working on something complex, break it into smaller steps or use Extended Thinking.
• If you have useful source material, upload it instead of rewriting everything manually.

The more relevant context Typeform AI has, the more useful its output is likely to be.