What is the difference between response and contact enrichment?

Typeform offers response enrichment from form responses and contact enrichment from creating contacts in your Typeform account. Understanding the difference between the two can help you decide which one is a better fit for your needs.

When someone fills out your form and enters an email address, both response and contact enrichment will enrich business and personal email addresses. Business email addresses (e.g. myname@typeform.com) will be enriched with professional contact and company details, while personal email addresses (e.g. myname@gmail.com) will be enriched with demographic and other information.

However, the set of variables that can be enriched from form responses are different from the set of variables that can be enriched from creating contacts.

Note! If enrichment is turned on for both a form response and from a contact being created, this will consume 2 enrichment credits towards your limit each time an email address is enriched (even if it’s the same email address). Learn more about enrichment limits here.

Read on to learn how each enrichment type works and which one makes the most sense for your workflow.

Response enrichment

If your form asks respondents for their email address, you can automatically enrich their response with third-party information such as company details and demographic information. Learn more about response enrichment here.

Contact enrichment

Within your Typeform account, you can create contact profiles with an email address and add them to your contacts database. When a contact is created manually or via a form response sync, you can automatically enrich the contact with relevant information from third-party data. Learn how to set up contact enrichment here.

What variables will be enriched?

The variables automatically enriched for an email address may vary depending on whether response enrichment or contact enrichment was used.

Below you’ll find a table of variables for response enrichment vs. contact enrichment. The variables enriched will also depend if the email address is a business or personal email.

Note! We are currently working on unifying the variables for both response enrichment and contact enrichment.

Response enrichment	Contact enrichment
enrich_first_name	Name
enrich_phone	Phone number
enrich_job_title	Job title
enrich_job_function	Company job department
enrich_company_name	Company name
enrich_company_description_list	Company description
enrich_company_country	Company address: Country
enrich_company_revenue	Company annual revenue
enrich_company_employee_count	Company employee count
enrich_company_primary_industry	Company industry
enrich_age	Age
enrich_bio	Bio
enrich_gender	Gender
enrich_city	Address: City
enrich_region_code	Address: Region
enrich_country	Address: Country
enrich_marital_status	Marital status
enrich_presence_of_children	Has children
enrich_household_income_estimate	Annual household income
enrich_photo_url	Profile image URL
enrich_twitter_url	X URL
enrich_linkedin_url	LinkedIn URL
enrich_education_degree	Education degree
enrich_company_phone
enrich_last_name
enrich_company_continent
enrich_company_sic_codes
enrich_company_naics_codes
enrich_company_revenue_numeric
enrich_company_type
enrich_company_ranking
enrich_company_revenue_range
enrich_company_employee_range
enrich_age_range
enrich_avatar
enrich_language
enrich_number_of_children
enrich_dwelling_type
enrich_owner_or_renter
enrich_net_worth_range
enrich_website
	Company domain
	Company address: Street
	Company address: Postal code
	Company address: Region
	Company public or private
	Company LinkedIn URL
	Company founded year
	Company logo URL
	Education year
	Education name
	Facebook URL

Enabling and disabling enrichment

Response and contact enrichment are turned off by default, you’ll need to toggle it on to start collecting enrichment data. To use only one type of enrichment, turn on enrichment for one of the options and turn it off for the other.