Reduce drop-offs and keep respondents engaged with the help of Typeform AI.
If your completion rates aren’t where you want them to be, small tweaks to your form can make a big difference. These 10 AI prompt ideas will help you tune up your typeform, keep people answering, and boost your completion rates.
To get started:
- Open the form you want to improve.
- Choose a prompt from the list below.
- Tailor it to your needs.
- Paste it into the Typeform AI box.
Just make sure you’re happy with what’s been changed by checking your form in Preview mode before hitting Apply changes to form.
Need a little more guidance on how to get started with Typeform AI? Check out this article.
1. Start strong
A clear Welcome Screen helps respondents understand why they’re taking your form and encourages them to continue.
Try these prompts:
- “Add a friendly Welcome Screen that explains we need your feedback so we know how to improve our services.”
- “Rewrite the Welcome Screen so it sets expectations about the number of questions.”
- “Make the Welcome Screen sound energetic and motivating.”
2. Make sure questions are easy to understand
Simple, direct questions are easier to answer, ensure a smoother respondent experience, and reduce drop-offs.
Try these prompts:
- “Rewrite all questions so they’re simple, clear, and concise.”
- “Simplify any question that uses jargon or technical language.”
Tip! If you want deeper, higher-quality insights, ask Typeform AI to add a Clarify with AI follow-up to your open-ended questions. It encourages respondents to expand on their answers and helps you understand them on a deeper level.
3. Add variety to question types
A mix of question formats helps maintain engagement and reduces survey fatigue.
Try these prompts:
- “Review this form and suggest where I could change the question types to make it easier to answer.”
- “Find opportunities to replace text questions with dropdowns, multiple choice, or yes/no options to speed things up.”
- “Identify any questions where an image choice format would be clearer or more engaging than text.”
4. Cut unnecessary questions
Removing repetitive or irrelevant questions keeps your form focused and easier to complete.
Try these prompts:
- “Help me identify any questions that may not be necessary in this survey.”
- “Identify any repetitive questions and delete or merge them.”
- “Shorten this form to the essential questions only and explain what you removed.”
5. Reorder for better flow
Use Typeform AI to experiment with the order of your questions and keep respondents answering.
Try these prompts:
- “Reorder questions to collect name, email and budget first.”
- “Move personal questions (like name and contact) later and start with easier product interest questions.”
- “Make all questions except email optional so respondents can skip ahead if they prefer.”
Tip! Add a partial submit point after key questions (like email). That way, if someone drops off, you still collect valuable data.
Partial submit points aren’t supported by Typeform AI yet, so you’ll need to add them manually.
6. Build trust
Explain why you’re asking for certain information to encourage respondents to continue with your form.
Try these prompts:
- “Add a sentence in the description field below any questions that ask for personal data to reassure respondents that we won’t share their information with third parties and will only use it to reply to their enquiry.”
- “Add a note under the email question explaining that we will never use it for marketing unless they opt in.”
- "Add a short explanation under any personal data questions to clarify that we ask for this info so that we can send respondents the materials they requested.”
7. Use a tone that keeps people engaged
Hitting the right tone, whether that’s warm and professional or fun and energetic, helps respondents stay engaged and makes filling out your form feel far less like a chore.
Try these prompts:
- “Rewrite this typeform using a friendly, conversational tone.”
- “Check that the tone is consistently warm and professional throughout the form and suggest improvements if necessary.”
- “Adjust the tone to be playful but still professional.”
- “Rewrite this in an energetic and upbeat tone while keeping it concise.”
8. Personalize the experience
Personal touches make the form feel more relevant and human.
Try these prompts:
- “Use Recall information to reference earlier answers naturally.”
- “Rewrite question 5 so it acknowledges the answer the respondent chose in question 4.”
- “In the question that follows the name question, insert the respondent’s name to personalize the experience.”
Learn more about Recall information here.
9. Use branching logic to keep questions relevant
Showing only relevant questions shortens the experience and reduces frustration.
Try these prompts:
- “Add simple branching logic so people who say they are cat people only see the cat questions (and then skip to the End Screen), and people who say they are dog people only see the dog questions (and then skip to the End Screen).”
- “If someone answers ‘No’ in question 2, they should go directly to the End Screen.”
- "Add simple branching logic so respondents who answered “No” to the ‘schedule a meeting’ question will skip past the Calendly question.”
Learn more about branching logic here.
10. Translate your form into another language
Offering your form in a respondent’s preferred language can make it easier for them to complete.
Try these prompts:
- “Translate this form into [language] and keep the meaning and tone consistent.”
- “Change the spelling and any words if necessary from British to American English.”
✨ Bonus: Test and iterate
Once you’ve seen your first AI draft, you can refine it prompt by prompt until it flows perfectly.
Try these prompts:
- “Review this form and suggest recommendations and improvements.”
- “Identify any questions that might cause drop-off.”
- “Suggest one or two changes that would make this form feel shorter without removing important questions.”