Add images and GIFs to your forms

You can add images and animated GIFs to your questions, as well as to the Welcome screen setup guide and the Ending screen setup guide. This will help you to brand your typeforms with your own logos, design and photography. Time to get creative!

Here we explain how to add media to your typeforms, going through the process of inserting images and animated GIFs.

There are two ways to add images to your typeform: using our integrated Unsplash-powered library, or uploading your own (see step 2 below). You can also set how they look using our Layouts feature.

How to add images or GIFs

1. Click on any question you want to add an image to, then click + next to Image or video under Question settings to open the media gallery.

The Question settings sidebar highlighting the plus button option next to Image or video

2. Now you can upload an image or GIF by clicking Upload, or dragging and dropping an image into the Upload field.

The media gallery upload screen with a designated file drag-and-drop area and an Upload button

You can upload GIFs the same way as you would upload images, as long as they comply with the following specifications:

  • File format: JPEG, PNG, static and animated GIF (typeforms support PNG files with transparent backgrounds).
  • File size: 4MB maximum.

3. In the Image tab, you can search for a picture via the Unsplash image library. Simply type in a search term, and scroll through the images until you find one you like. We're looking for "kittens".

The Unsplash library search tool within the media gallery with the word kittens typed into the search bar, showing matching cat photos

4. Click the image you want to load automatically into your typeform.

The question builder canvas showing the selected kitten image applied to the live question block layout

You can also move the Media gallery around in the Content panel and see the image in your form.

An animated demonstration showing how to click and drag the Media gallery modal window around the editor interface

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Tip! All the images you find with the Unsplash image search tool are free to use however you like. You can use them for private or commercial purposes. You have a non-exclusive copyright license to download, copy, modify, distribute, and use photos from the library, without the need for permission or attribution to the photographer (though giving credit is always appreciated).

5. To edit your image, hover over it and click Edit.

The question interface with a mouse cursor hovering over the image thumbnail to reveal the Edit option button

This will open the Image editor.

The image editor crop panel with an adjustable blue cropping box outline surrounding the photo

You can crop your image by dragging the blue border around it to the size you want and change its aspect ratio. Drag the small dots to the left or right to adjust the degree angle of the image.

In the Adjustments tab, you can flip or rotate the image and adjust the brightness, contrast and saturation.

The Adjustments tab within the image editor showing control sliders for brightness, contrast, and saturation

You can also change the image by adding a filter. Click the Filters tab, and browse until you find one you like.

The Filters panel inside the image editor displaying a grid of photographic filters to choose from

Once you're happy with your image, hit Save, and you can decide on your image Layout.

6. Under Question settings in the side bar, you can choose a different layout for Mobile and Desktop devices. Click on the dropdown and select the layout that suits you.

The layout settings panel in the sidebar highlighting independent configuration dropdown options for mobile and desktop devices

Unsplash images come with an Alt text description. This helps people with impaired vision understand what is on the screen. You can add or edit the Alt text by typing into that field.

7. You can drag and drop the Focal point or adjust the Brightness of the image you've added, or hit the Reset button to restore the original focal point.

The image layout adjustment window showing focal point controls and a crosshair selector on the preview image

You can also optimize your respondent experience on mobile by checking what images will look like with different mobile layouts and focal points.

In the example below, the image is cut off in one of the mobile layouts when using the original focal point.

A smartphone layout preview screen demonstrating an image where the subject is cut off due to an unadjusted focal point

However, this issue can easily be fixed by adjusting the focal point for that mobile layout, as seen in the screenshot below.

The smartphone layout preview screen showing the corrected and properly centered image after modifying the focal point

At any time, you can click the Change, Edit, or Remove button to edit or delete your images, GIFs, or videos.

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