When typeforms are more relevant to your audience, you’ll achieve higher engagement and completion rates. You can use Logic Jump to create branching typeforms that head down different paths, depending on people’s answers. It’s a neat way of segmenting your audience and means they’ll only see questions relevant to them. This saves time, and keeps them interested!
Simple Logic Jumps
Here’s a simple example of a ‘single selection’ typeform, where people see a different set of questions depending on whether they choose ‘Dog’ or ‘Cat’:
Single-branching like this causes a respondent to travel down a single path depending on their choice.
All you need to do is define a Logic Jump that sends them in the right direction:
But what if you want people to make multiple choices, and see questions relating to those? Then you need to set up a multi-branching typeform.
Multi-branching Logic Jumps
Let’s look at an example. The typeform below starts with a Multiple Choice block, and people can choose as many options as they like. Our respondents will only see follow-up questions relevant to their choices. See for yourself:
So if someone picks The New Yorker, they’ll only see questions relating to that. But also, if they pick The New Yorker and Time, they’ll see questions relating to both. Not bad! Let’s find out how to use Logic Jump to do this…
For an overview of the typeform, here’s the Logic Jumps and structure of the typeform:
1. To get started, add a Multiple Choice or Picture Choice block. We’re using the former:
Be sure to open block settings, and activate Multiple Selection.
2. Add the the 4 follow-up questions based on the 4 possible answers. The 4 follow-up questions in our example are these Rating questions:
You can see that these have Logic Jumps – next we’re going to set those up!
3. Go back to the Multiple Choice question “Which news magazines do you like to read?” and add the following Logic Jump:
4. We want to hide irrelevant follow up questions from respondents. To do this, we’ll add the same set of Logic Jumps we added to the Multiple Choice question in step #3 to each follow-up question – but excluding any Logic covering the jumps to the current and previous questions. They cascade, with fewer Logic Jumps on each subsequent block, as you’ll see:
Warning! Add these Logic Jumps in this order, so no follow-up answers will be skipped. Because of how Logic Jump behaves, the first condition that’s met will trigger the Logic Jump and prevent other scenarios.
This is the Logic Jump added to follow-up question #1 ‘How would you rate The New Yorker?’:
This is the Logic Jump added to the first follow-up question #2 ‘How would you rate Time?’:
This is the Logic Jump added to the first follow-up question #3 ‘How would you rate Newsweek?’:
For #4 ‘How would you rate The Economist?’, we don’t need to add any Logic Jumps:
Tips! You can add a set of follow-up questions for each possible answer choice. Organize them in a Question Group and add Logic Jumps to the last question of each batch.